October 10, 2020

The automotive industry is no stranger to click-to-call advertising, where there is an estimated $4 billion spend on Google call extensions. And with the automotive industry expected to spend $44 billion in advertising this year, according to a Schonfeld & Associates r...

June 20, 2020

A new report from marketing technology company IgnitionOne reveals the latest trends in digital advertising spend for the first quarter of 2020.

Among its key findings are that Google passed Facebook in growth and conversions, seeing an increase of 37 per cent in progra...

May 9, 2020

Five years ago this month, I moved from the “traditional” advertising world of television and print into the digital one.

In early 2010, I was, by all accounts, a successful global advertising agency executive, continuing to pursue my professional passion of using creat...

April 24, 2020

To understand how smartphones are impacting automotive digital marketing, first look at why. According to a 2020 study by Pew Research Center, more than 80% of an automotive marketer’s most prized demographic—adults 50 and younger making a good living (at least $75,000...

March 7, 2020

The year 2020 is upon us, which means sparkly clothing, champagne flutes, and a long list of soon-to-be-broken resolutions. Aside from all of your cliché New Year’s Eve traditions, many marketers are starting to forecast what’s to come in the world of digital.

So, as yo...

February 13, 2020

Modern technology has revolutionized our lives to a massive extent; you will not find a lot of common ground between the world of today and that a decade ago. Changes were introduced and implemented rapidly and the world has become more technology-dependent than ever....

January 21, 2020

The methods for marketing cars have changed dramatically over the past 120 years. It all began with very simple black and white adverts, produced soon after motor vehicles were invented. These days, we’re bombarded from all angles with slick videos, flashy print ads an...

January 2, 2020

With increasing uneasiness from brands and marketers about how much of their ad budget is virtually wasted thanks to online ad-blockers, bot-views and nearly hidden placements, one tech startup expects a return to the real and tangible.

And it’s betting the roads are wh...

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