May 9, 2020

Five years ago this month, I moved from the “traditional” advertising world of television and print into the digital one.

In early 2010, I was, by all accounts, a successful global advertising agency executive, continuing to pursue my professional passion of using creat...

April 24, 2020

To understand how smartphones are impacting automotive digital marketing, first look at why. According to a 2020 study by Pew Research Center, more than 80% of an automotive marketer’s most prized demographic—adults 50 and younger making a good living (at least $75,000...

March 7, 2020

The year 2020 is upon us, which means sparkly clothing, champagne flutes, and a long list of soon-to-be-broken resolutions. Aside from all of your cliché New Year’s Eve traditions, many marketers are starting to forecast what’s to come in the world of digital.

So, as yo...

February 13, 2020

Modern technology has revolutionized our lives to a massive extent; you will not find a lot of common ground between the world of today and that a decade ago. Changes were introduced and implemented rapidly and the world has become more technology-dependent than ever....

January 21, 2020

The methods for marketing cars have changed dramatically over the past 120 years. It all began with very simple black and white adverts, produced soon after motor vehicles were invented. These days, we’re bombarded from all angles with slick videos, flashy print ads an...

January 2, 2020

With increasing uneasiness from brands and marketers about how much of their ad budget is virtually wasted thanks to online ad-blockers, bot-views and nearly hidden placements, one tech startup expects a return to the real and tangible.

And it’s betting the roads are wh...

December 13, 2019

I often see dealers make common digital advertising mistakes based on the advice of advertising professionals in our industry. The latter often seemingly don’t understand the critical ingredients for developing and implementing a successful online ad campaign.

There is...

November 20, 2019

Today’s automotive consumers take a multi-channel journey before they step into your dealership, ready to sign. Dealerships that target consumers throughout every phase of this auto purchase journey ensure they will make the shortlist before a final decision is made.

Th...

October 30, 2019

Since the invention of television, the TV business and TV technology have evolved with increasing speed. There have been a few exceptions to this pace of change, and the question of the moment is whether programmatic TV will be one of them. First, a little context.

In 1...

October 8, 2019

You may not have heard of Imgur or even know how to say it. (For your information, it's pronounced image-er.) But, with more than 150 million monthly active users who view more than 60 billion images on its platform each month, the photo uploading service says its plat...

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