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The Toro Group, Inc. ©2019

July 9, 2019

The rules of engagement are changing.

Picture this scene: The whole family is sitting on their couch and everyone is watching the same TV show. One person is controlling the remote control, so the other people cannot really choose what to watch.

The world has changed a l...

June 6, 2019

As any experienced marketer will tell you, without a well-written subject line, your email campaign will simply not succeed. Because I’m frequently asked for tips on this topic, I’ve outlined my top strategies for crafting effective email subject lines below:

1. Make th...

May 6, 2019

If Facebook were a country, it would be the most-populous nation in the world (1.55 billion users at Jan. 1, 2016). When it launched, most thought it just another fad. My Space was already fading; Facebook was just the next shiny object. Today, a marketer who doesn’t u...

April 19, 2019

Today, there are 2.3 billion active social media users around the world. That’s nearly one-third of our planet’s total population of 7.1 billion!

As social media marketing professionals, we’re lucky to reach even 0.000001 percent of that population with any one of our p...

April 6, 2019

Digital marketing is an impulsive, erratic, and volatile industry. The moment you catch the tiger by the tail, there’s a new tiger whose fugacious tail requires catching.

Keeping up with a changeable industry seems like a fool’s errand. Where is the balance between chas...

March 26, 2019

The way musicians and advertisers work together has undergone a revolution in the last decade. For starters, brands no longer get by with a friendly jingle—instead, they search for songs that tell stories, conjure memories and forge genuine connections with people.


March 13, 2019

SAN FRANCISCO — Get ready to see ads on Google Maps.

Google is experimenting with ways for local businesses to reach consumers including new "promoted pins" on Maps that pop up when you are near an advertiser, say Starbucks, McDonald's or a gas station.

"We do see t...

March 1, 2019

More than twice a week, I'm asked what I think about the future of media. I find that I give two answers that, at least to me, are not at all contradictory. I say that everything will be completely different, and everything will be exactly the same. Yes, different and...

February 20, 2019

I have to admit I cringed somewhat at writing the title to this post. It is of course sarcastic (one of my specialities) but what made it cringeworthy is not the fact that I was being sarcastic but the fact that I had to write it in the first place… and know that it wo...

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