Congratulations. You’ve won! You show up on the first page when the world searches for the goods or services you offer. Maybe you’ve even...

We’ve covered relentlessly how influencer marketing can help a brand extend the life of its social campaigns. But how do you find...

The season of getting reacquainted with yams, arguing politics with drunk relatives and endless holiday-themed car ads is upon us, and...

You may recall that Google announced new mobile ad formats for specific verticals about a year ago, one version of which was a test for...

Truly memorable ad campaigns create a visceral response — one of joy, wonder, shock, inspiration, motivation, compassion or surprise. “If...

Alfred P. Sloan, GM’s CEO from the 1920s to the 1940s, and the architect of the U.S. auto distribution system, summed up the car buyer’s...

Recently, a creative agency invited me to talk with them about the evolution in media buying technology. They wanted to better understand...

Tumblr today is releasing an ad product called Sponsored Day that allows marketers to appear at the top of viewers' dashboards for a...

Digital marketing is very fluid. Strategies are changing on a continual basis and it’s impossible to sit back and relax. If you want to...

Line, which has 181 million monthly active users worldwide, has yet to truly market its mobile app in the United States. But the...