4 Lessons Learned From This Year's Super Bowl Advertising
The Super Bowl has been universally called “the marketers’ holiday.” At $5 million a clip, there certainly is a lot of time, energy and investment put into showing up for the game. So it’s fair to say that much of this activity is reserved for the big brands. Even still, there is a lot to be learned across the board, regardless of the size of your brand. Related: What Super Bowl Ads Can Teach Entrepreneurs About Marketing Every year during the big game, I host a Twitter Party
Smile, advertisers are watching: How marketing firms are scanning your social media photos for clues
In the era of social networking sites, it has become common practice to tailor our photos so we come across in a certain way. But now there's a whole new audience that 'selfie' fans need to take into consideration. Big brands have started using state-of-the-art computer software to scan the swathes of photos posted on sites such as Instagram for clues about their prospective customers. Companies such as Coca-Cola are using a new image recognition software to track their logos
