A Brief History of Automotive Marketing
The methods for marketing cars have changed dramatically over the past 120 years. It all began with very simple black and white adverts, produced soon after motor vehicles were invented. These days, we’re bombarded from all angles with slick videos, flashy print ads and more online content than we could ever possibly consume. The simple adverts in the early days were a sign of the times, emphasizing that cars were the ultimate luxury. The first ever car advert in 1898 feature
A Company That Pays People to Wrap Their Cars in Ads is Becoming the Uber for Advertisers
With increasing uneasiness from brands and marketers about how much of their ad budget is virtually wasted thanks to online ad-blockers, bot-views and nearly hidden placements, one tech startup expects a return to the real and tangible. And it’s betting the roads are where it will happen. “When people discover the great new thing isn’t quite what they were promised, they return to what’s proven to work,” says James Heller, CEO of Wrapify, a new advertising platform that conne
