You may recall that Google announced new mobile ad formats for specific verticals about a year ago, one version of which was a test for automotive manufacturers and dealers. On Wednesday, the company announced the big mobile ads that feature multiple images of specific makes and models of cars and trucks are rolling out of beta in the US. Dealer ads are also now available in the US. The ads are rolling out as Google releases new data on mobile search behavior for automotive a

Truly memorable ad campaigns create a visceral response — one of joy, wonder, shock, inspiration, motivation, compassion or surprise. “If this is achieved, chances are the message will break through and stay with you,” says Lori Senecal, chairman and chief executive of kbs+. But to accomplish this, advertisers first need to grab people’s fragmented attention. However, in today’s digitally enabled, DVR-controlled, multiplatform ad universe, this is an increasingly elusive goal