Toro Blog

Image-driven Mobile Ads for Auto Makers Now Available On Google in the US

You may recall that Google announced new mobile ad formats for specific verticals about a year ago, one version of which was a test for automotive manufacturers and dealers. On Wednesday, the company announced the big mobile ads that feature multiple images of specific makes and models of cars and trucks are rolling out of beta in the US. Dealer ads are also now available in the US. The ads are rolling out as Google releases new data on mobile search behavior for automotive a

The Most Unforgettable Ad Campaigns Of 2018

Truly memorable ad campaigns create a visceral response — one of joy, wonder, shock, inspiration, motivation, compassion or surprise. “If this is achieved, chances are the message will break through and stay with you,” says Lori Senecal, chairman and chief executive of kbs+. But to accomplish this, advertisers first need to grab people’s fragmented attention. However, in today’s digitally enabled, DVR-controlled, multiplatform ad universe, this is an increasingly elusive goal

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Click-to-Call: 5 Surprising Insights About the Automotive Industry

What is branding?

Meet the Couple Who Quit Their Ad Jobs to Take the Most Creative Trip Around the World (click on ima

Google Overtakes Facebook as King of Advertising

How I Failed In Digital Advertising: Columnist Peter Minnium isn't afraid to own up to his mista

5 Ways Smartphones Have Changed Automotive Digital Marketing

10 Digital Marketing Trends to Watch Out For in 2020

How Modern Technology Has Helped Automotive Industry To Grow

A Brief History of Automotive Marketing

A Company That Pays People to Wrap Their Cars in Ads is Becoming the Uber for Advertisers

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