The automotive industry is no stranger to click-to-call advertising, where there is an estimated $4 billion spend on Google call extensions. And with the automotive industry expected to spend $44 billion in advertising this year, according to a Schonfeld & Associates report cited by Ad Age, it is vitally important that this money be put to good use. With 48 percent of all searches for car dealers coming from mobile devices, this industry understands the value of tying online behavior to offline actions. Data from Google show that 60 percent of consumers who perform mobile searches regarding parts, service or cars will make a phone call. However, the vast majority of purchases are not made on
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