Toro Blog

Target the 3 Stages of the Auto Purchase Journey

Today’s automotive consumers take a multi-channel journey before they step into your dealership, ready to sign. Dealerships that target consumers throughout every phase of this auto purchase journey ensure they will make the shortlist before a final decision is made. The auto buyer’s journey is a three-step process a consumer goes through from (1) awareness of a need, (2) consideration of different options, to (3) the decision to act. Through each stage, dealerships must ensu

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