What Can the Evolution of TV Teach Us About the Future of Advertising?
Since the invention of television, the TV business and TV technology have evolved with increasing speed. There have been a few exceptions to this pace of change, and the question of the moment is whether programmatic TV will be one of them. First, a little context. In 1939, after over a decade of legal battles, Philo Farnsworth sold his patent and the rights to sell one of the greatest inventions of his lifetime—the fully electric television. In 1947, only 178,000 television
Meet Imgur and what it sees as advertising's future
You may not have heard of Imgur or even know how to say it. (For your information, it's pronounced image-er.) But, with more than 150 million monthly active users who view more than 60 billion images on its platform each month, the photo uploading service says its platform and Imgurian community is exactly the audience that brands want. Imgur later this summer plans to roll out Promoted Posts, its take on native advertising or brand-created content. Working hand in hand with