7 Digital-Marketing Predictions You Need to Keep Your Eye On
Digital marketing is very fluid. Strategies are changing on a continual basis and it’s impossible to sit back and relax. If you want to gain an advantage over your competition, you need to always be on the cutting edge. And while digital marketing changes on a weekly basis, there’s something about the launch of a new calendar year that puts things in perspective. As we are getting comfortable with 2016, you should be aware of a few things. 1. Video advertising to kick into hi
With 1.7 Million New Users a Day, Will This App Be the Next to Take America by Storm?
Line, which has 181 million monthly active users worldwide, has yet to truly market its mobile app in the United States. But the Japan-based messaging platform has already built up 25 million American users while its rapid global growth has attracted big brands and celebrities. While four-year-old Line is a chat app similar to WhatsApp, its recent growth appears to be more about emojis and stickers. The millennial-focused mobile platform has 46,000 playful, often cartoon-like
New to Digital Marketing? Your Questions, Answered
While the notion of being ‘new’ to the digital marketing industry might seem strange, there will always be a client, graduate or employee who is ‘new’ to the trade, new to the jargon, to the work processes, to the concept and the endless stream of information. The question is, however, how does someone go from being ‘new’ to being the person who can chime in with educated opinions or offer valuable advice? Some might argue that it all comes with experience, while others may a
