Hey, CMOs, This Just In: Digital Marketing Is Now Mainstream
I have to admit I cringed somewhat at writing the title to this post. It is of course sarcastic (one of my specialities) but what made it cringeworthy is not the fact that I was being sarcastic but the fact that I had to write it in the first place… and know that it would not be taken sarcastically by a great number of marketers. In other words, far too many marketers will read this headline and say, “Oh yeah, marketing is digital after all.” Cue the cringe. This is 2016, yes
7 Online Marketing Ingredients You Can't Ignore in 2019
Online marketing constantly evolves: What worked in years past won't necessarily be the most effective strategy today. So, what should you focus on as you plan your online marketing strategy for the upcoming year? Here are seven ingredients that you can’t ignore as we enter 2019. 1. Content on platforms beyond your blog Blogs are a great way to deliver your brand message to your target audience. They will continue to be an excellent platform for content marketing, but everyon
How Adblock Plus Is Becoming a Source of Internet Advertising
Before Adblock Plus bloomed into existence in 2006, going anywhere online could be a flashing, ad-filled nightmare. Adblock Plus offered a way out of the commercial chaos, and blocked ad revenue from websites in the process. But now it's opening up the gates — and allowing a few choice advertisers through, for a price. Adblock Plus wasn't the only software that popped up to block pop-ups and banner adds from assaulting your eyes. Adblock—which is actually completely separate
