I have to admit I cringed somewhat at writing the title to this post. It is of course sarcastic (one of my specialities) but what made it cringeworthy is not the fact that I was being sarcastic but the fact that I had to write it in the first place… and know that it would not be taken sarcastically by a great number of marketers. In other words, far too many marketers will read this headline and say, “Oh yeah, marketing is digital after all.” Cue the cringe. This is 2016, yes? OK, just checking. My title is actually a paraphrase of something Yvonne Genovese, group vice president at Gartner said in speaking about the findings from Gartner’s 2015-2016 Chief Marketing Officer (CMO) Spend Survey
Online marketing constantly evolves: What worked in years past won't necessarily be the most effective strategy today. So, what should you focus on as you plan your online marketing strategy for the upcoming year? Here are seven ingredients that you can’t ignore as we enter 2019. 1. Content on platforms beyond your blog Blogs are a great way to deliver your brand message to your target audience. They will continue to be an excellent platform for content marketing, but everyone has a blog these days. So, think about creating content on multiple channels in order to stand out in your industry. Consider creating a YouTube channel or engaging with your audience through live streaming. Video cont
Before Adblock Plus bloomed into existence in 2006, going anywhere online could be a flashing, ad-filled nightmare. Adblock Plus offered a way out of the commercial chaos, and blocked ad revenue from websites in the process. But now it's opening up the gates — and allowing a few choice advertisers through, for a price. Adblock Plus wasn't the only software that popped up to block pop-ups and banner adds from assaulting your eyes. Adblock—which is actually completely separate from Adblock Plus—and dozens of smaller forked versions will all scrub the internet clean for you. And do! Last year an estimated 144 million people were using ad-blocking software in some way, and Adblock Plus says it c
