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The way musicians and advertisers work together has undergone a revolution in the last decade. For starters, brands no longer get by with...

SAN FRANCISCO — Get ready to see ads on Google Maps. Google is experimenting with ways for local businesses to reach consumers including...

More than twice a week, I'm asked what I think about the future of media. I find that I give two answers that, at least to me, are not at...

I have to admit I cringed somewhat at writing the title to this post. It is of course sarcastic (one of my specialities) but what made it...

Online marketing constantly evolves: What worked in years past won't necessarily be the most effective strategy today. So, what should...

Before Adblock Plus bloomed into existence in 2006, going anywhere online could be a flashing, ad-filled nightmare. Adblock Plus offered...

Four Ways Brands and Agencies Can Win People Over Well, advertising is gearing up for its glorious close-up. So I thought it might be a...

LAS VEGAS - Imagine you’re a car shopper. Like many of your peers these days, you’re doing most of the car-shopping process — researching...

The automotive industry has staked a strong claim on innovative marketing tactics--and the proof is in the sales. High consideration...