Amid the Super Bowl Hype, Don't Forget Advertising's Core Mission
Four Ways Brands and Agencies Can Win People Over Well, advertising is gearing up for its glorious close-up. So I thought it might be a good time to remind ourselves what we're actually supposed to be doing, not just on Super Bowl Sunday, but on every day of the year. In this business, our reason for existence (for both agencies and clients) is to win people over. We're on a long, timeless journey to add to the ranks for our brands. That's what the nebulous phrase "brand buil
Why Auto-Specific Domain Names are Easier for Shoppers
LAS VEGAS - Imagine you’re a car shopper. Like many of your peers these days, you’re doing most of the car-shopping process — researching the vehicle, comparing prices, reading dealer reviews, checking out history reports, etc. — on your smartphone. You spot a dealership you want to look up. Which of the two URLs is going to be easier to type into the URL bar: JoeSmithofMontana.com or Joes.cars? Heck, which one is going to be easier to remember? That’s part of the thinking be
