I often see dealers make common digital advertising mistakes based on the advice of advertising professionals in our industry. The latter...

Today’s automotive consumers take a multi-channel journey before they step into your dealership, ready to sign. Dealerships that target...

Since the invention of television, the TV business and TV technology have evolved with increasing speed. There have been a few exceptions...

You may not have heard of Imgur or even know how to say it. (For your information, it's pronounced image-er.) But, with more than 150...

Google is replacing some of its boring text-only search ads on mobile phones with flashy, gorgeously produced photo versions — likely for...

Cox Automotive, a provider of digital marketing and e-commerce services for the automotive industry, said on Monday that it would buy...

The rules of engagement are changing. Picture this scene: The whole family is sitting on their couch and everyone is watching the same...

As any experienced marketer will tell you, without a well-written subject line, your email campaign will simply not succeed. Because I’m...

Today, there are 2.3 billion active social media users around the world. That’s nearly one-third of our planet’s total population of 7.1...

If Facebook were a country, it would be the most-populous nation in the world (1.55 billion users at Jan. 1, 2016). When it launched,...