4 Digital Advertising Best Practices
I often see dealers make common digital advertising mistakes based on the advice of advertising professionals in our industry. The latter...
Target the 3 Stages of the Auto Purchase Journey
Today’s automotive consumers take a multi-channel journey before they step into your dealership, ready to sign. Dealerships that target...
What Can the Evolution of TV Teach Us About the Future of Advertising?
Since the invention of television, the TV business and TV technology have evolved with increasing speed. There have been a few exceptions...
Meet Imgur and what it sees as advertising's future
You may not have heard of Imgur or even know how to say it. (For your information, it's pronounced image-er.) But, with more than 150...
Google search ads get a lot sexier with sharp, gorgeous photos
Google is replacing some of its boring text-only search ads on mobile phones with flashy, gorgeously produced photo versions — likely for...
Owner of Kelley Blue Book and Autotrader to Buy Dealertrack for $4 Billion
Cox Automotive, a provider of digital marketing and e-commerce services for the automotive industry, said on Monday that it would buy...