The key to digital advertising success
Viewability and fraudulent traffic might be the leading causes of stress for those of us who work in ad tech. They're both unavoidable, popping up in the daily trade publications to constantly remind us of their disruptiveness. Now more than ever, agencies and brands are buying based on viewability, and third parties are working frantically to define it in a way that can be standardized across the industry. Although most of the responsibility falls on the exchanges and SSPs t
