As any experienced marketer will tell you, without a well-written subject line, your email campaign will simply not succeed. Because I’m frequently asked for tips on this topic, I’ve outlined my top strategies for crafting effective email subject lines below: 1. Make them your first order of business: A subject line is crucial, as it often determines not only whether an email is opened, but also how the recipient will respond. An email with a blank subject line will likely get lost or deleted, and it will always start the reader off with a bad first impression. So, my best advice is, don’t draft your subject line as an afterthought. Instead, write it first before you develop any other part o
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