Selling to Customers Who Do Their Homework Online
Alfred P. Sloan, GM’s CEO from the 1920s to the 1940s, and the architect of the U.S. auto distribution system, summed up the car buyer’s...
3 Ways Programmatic Provides New Opportunities for Creative
Recently, a creative agency invited me to talk with them about the evolution in media buying technology. They wanted to better understand...
Tumblr Debuts New Ad That Sits at the Top of Users' Dashboards for 24 Hours
Tumblr today is releasing an ad product called Sponsored Day that allows marketers to appear at the top of viewers' dashboards for a...
