Why Today's Ads Need Amazing Soundtracks
The way musicians and advertisers work together has undergone a revolution in the last decade. For starters, brands no longer get by with a friendly jingle—instead, they search for songs that tell stories, conjure memories and forge genuine connections with people. "Music is the feeling. It's the emotion in the spot," Joshua Rabinowitz, evp, director of music at Grey Group, recently told Adweek. And only a few years ago, pop and independent artists—as well as many of their fa
Coming soon to Google Maps: Advertising
SAN FRANCISCO — Get ready to see ads on Google Maps. Google is experimenting with ways for local businesses to reach consumers including new "promoted pins" on Maps that pop up when you are near an advertiser, say Starbucks, McDonald's or a gas station. "We do see this trend that people are interacting with mobile devices and the physical world at an increasing rate, and we think it's appropriate to have commercial opportunities in these contexts," Jerry Dischler, Google's vi
TV Viewers Only Care About 4 Adjectives: Funny, Interesting, Gripping or Cool
More than twice a week, I'm asked what I think about the future of media. I find that I give two answers that, at least to me, are not at all contradictory. I say that everything will be completely different, and everything will be exactly the same. Yes, different and the same. But first, I don't think anyone can talk about the future of media without acknowledging its history. We've seen monumental changes in the past century: print supplanted by radio and radio in turn over
