Why Today's Ads Need Amazing Soundtracks
The way musicians and advertisers work together has undergone a revolution in the last decade. For starters, brands no longer get by with...
Coming soon to Google Maps: Advertising
SAN FRANCISCO — Get ready to see ads on Google Maps. Google is experimenting with ways for local businesses to reach consumers including...
TV Viewers Only Care About 4 Adjectives: Funny, Interesting, Gripping or Cool
More than twice a week, I'm asked what I think about the future of media. I find that I give two answers that, at least to me, are not at...
