How the Automotive Industry is Staying Ahead of the Curve with Digital Marketing
The automotive industry has staked a strong claim on innovative marketing tactics--and the proof is in the sales. High consideration purchases like a vehicle often require different strategies than smaller, one-off purchases, but the trends seen in automotive are starting to turn up in other industries. With that in mind, it's important to understand what automotive marketing is doing that's keeping it ahead of the curve (and keeping other industries in a hurry to catch up).
Why SEO Is Just The Start For Digital Marketing
Congratulations. You’ve won! You show up on the first page when the world searches for the goods or services you offer. Maybe you’ve even reached the peak and rank first for valuable keywords in your industry. With all that hard work behind you – the SEO and analytics, the content strategy and content development – you must be leaning back, feet up on your desk, maybe even smoking a cigar… No? Why in heavens not? Oh, right: traffic doesn’t pay the bills. Customers pay the bil
How Can Image Recognition Help Your Company’s Social Marketing Efforts?
We’ve covered relentlessly how influencer marketing can help a brand extend the life of its social campaigns. But how do you find influencers? One of the major ways brands are seeking out the influential people talking about their brand on social is through image recognition. Through the technology, brands can see how people are sharing their company’s imagery and products on social channels. If they see that a certain person is getting tons of retweets and shares, then that
'Tis the Season: Automakers Rev Up Holiday Sales Spend'
The season of getting reacquainted with yams, arguing politics with drunk relatives and endless holiday-themed car ads is upon us, and while none of these travails is escapable, the sheer volume of new auto spots should at least provide for a little variety. In the past two weeks, no fewer than 13 auto marques have launched new TV campaigns designed to move the last of the 2015 inventory off the lot. In fact, the only top spender that has yet to kick off a year-end sales push