Google Overtakes Facebook as King of Advertising
A new report from marketing technology company IgnitionOne reveals the latest trends in digital advertising spend for the first quarter of 2020. Among its key findings are that Google passed Facebook in growth and conversions, seeing an increase of 37 per cent in programmatic display advertising spend and a 34 per cent increase in conversions. In comparison, Facebook saw an increase of 22 per cent in growth and 17 per cent in conversions. Other findings are that in the US pai
